Wholesale Auto Window Stickers for Car Dealerships

A Buyers Guide is the sticker the FTC’s Used Car Rule requires on every used vehicle offered for sale, disclosing whether it’s sold as-is or with a warranty and pointing shoppers to the FTC’s consumer guidance. We supply exterior and interior Buyers Guides in As-Is and Implied Warranty variants, each available blank (print-your-own on a standard laser printer) or custom (we produce it with your dealership’s branding). Exterior Buyers Guides are 8.5 x 11 and use a UV- and pressure-wash-rated laminate built to survive outdoor display; interior variants are sized the same but built for a clean, glare-free read from inside the cabin. Blank exterior Buyers Guides start at $0.44 each and interior at $0.19 each (1,000-unit minimum); custom artwork adds a one-time $25 setup fee and ships with a digital proof and one free revision. Getting the As-Is/warranty language wrong is a common FTC compliance gap — see the FAQ below for how to pick the right variant, or pair a Buyers Guide with an addendum for vehicle-specific disclosures.

What the FTC Used Car Rule Actually Requires

Every used vehicle a dealer offers for sale needs a Buyers Guide displayed where a buyer can read it before a test drive or negotiation begins — not handed over at signing. The form has to disclose which systems the vehicle’s warranty covers, if any, using the FTC’s specified checkbox language, and it has to direct buyers to ftc.gov for further consumer guidance. The requirement comes from the Used Car Rule at 16 CFR Part 455, and it applies regardless of whether the dealership is a large group or a single independent lot.

As-Is and Implied Warranty Are Two Different Disclosures, Not Two Styles of the Same One

“As-Is” and “Implied Warranty” aren’t cosmetic variants of one form — they disclose two legally different situations, and using the wrong one misrepresents what the buyer is actually getting. As-Is means the dealer makes no warranty commitment at all and the buyer accepts the vehicle in its current condition; Implied Warranty means state law still attaches certain warranty protections to the sale even without a written warranty, and the form has to say so. Which one applies depends on the vehicle and your state’s law, not on dealership preference — confirm the right variant with compliance counsel before ordering, since printing the wrong disclosure is one of the more common Used Car Rule compliance gaps.

Exterior Buyers Guides mount outside the glass (8.5 x 11) and use weather-rated lamination built to survive sun, rain, and repeated pressure washing — the standard choice for lots that display and wash inventory outdoors.

Interior Buyers Guides mount inside the glass for a clean, glare-free presentation without weather exposure — common for showroom or covered-lot vehicles.